This is the third in a series of posts about why personalisation needs context. In my last post I wrote about Joe Pine’s idea that we can create new value by customising goods, products, services and experiences. And I wrote about how I believe we’re starting to do the next logical thing: we are customising […]
Thinking about moments
In my last post I wrote about how personalising a product or service means you need to know lots about the person. And that means having lots of personal data. On one hand most people want the very best deals and meaningful interactions with organisations whose products and services they need and want. On the […]
Thinking about personalisation
[So I’ve been meaning to write a new post for a while now. In fact for about a year. The last 12 months have been great thinking time and great family time. But it’s now time to get back online properly and put some new posts up. For people to read, for people to think […]
Sharing and empowerment: a virtuous circle
Today I want to write about how as we begin to share more of our data, I believe we can be empowered to do more of what matters to us. More sharing means more empowerment. Let me explain what I mean. The more we connect and share with those we trust, the more we can […]
A single version of you
In my last post I suggested that there are around 200 organisations that have their own version of you in their systems. Your shopping history with them (and only them), your credit card information, your address (possibly an old one), your email (possibly out of date, or incorrectly spelled through manual error), your age (guessed), […]
Why stories matter
This is the second of three posts about your personal data, about why they tell a story, and why that matters. When you sew together the many separate pieces of my personal data one can start to tell a story… A story about my shopping habits (think Tesco clubcard) A story about my finances (think […]
Telling stories
[update: I originally put this up this as a single, much longer post, but based on feedback have decided to split it out it into three – the others are here and here) Recently I wrote about some of the challenges and unwanted outcomes from sharing personal data. But what about the opportunities? I believe […]
Some more lessons from Dan Pink
In my last post I wrote about how in Drive, Dan Pink wants us to change the way we think about how we’re motivated. He says that our current business operating system (which he thinks of as ‘Motivation 2.1’) is centred on external rewards – carrots and sticks. And he shows us the science which […]
Things I have learned from… Dan Pink’s Drive
I’ve read some great books recently which have influenced my thinking about why we connect, share and learn. So this is another post about one of those books: today I’m writing about Drive by Dan Pink. I’m sure many of you have already seen Dan Pink’s TED talk from 2009… in fact, stop reading and […]
Thinking more about personal data
Relationships are everything. Relationships are the reason we look after each other, the reason we reproduce, the reason we form groups and ultimately the reason we evolve. Relationships are simply one of the fundamental parts of being human. These relationships with others – our family, our friends, our neighbours, our colleagues our customers – are […]
Jamie Smith 